Kinsa Group Blog

At Kinsa Group, we realize how critical it is for you to stay on top of the latest trends, newest products, and most recent scientific innovations affecting the food and beverage industry. 

To make it easier for you to learn about relevant industry events, here are a few links to comprehensive 2010 calendars:

1. Meatingplace.com’s 2010 Event Calendar and 2011 Event Calendar provide links to dozens of food industry-specific conferences, expos, training workshops and forums.  Accessing these calendars requires signing up for free membership to meatingplace.com.
2. The American Beverage Association provides a directory of 2010 meetings and conferences specifically for beverage industry professionals.
3. BNP Media has several comprehensive calendars of events that include links to global trade shows, summits and expos for the food, beverage, and packaging industries:

            Master Calendar of Events

            Snackfood & Wholesale Bakery Calendar of Events

            Beverage Industry Calendar of Events

            Food & Beverage Packaging Calendar of Events

 Kinsa Group - National Recruiters for the Food & Beverage Industry

Kinsa specializes in recruiting professionals, executives and senior-level managers for the food and beverage industry.  Our promise is to deliver the talent who most optimally fit your company’s philosophy and culture.  By focusing on the best interests of both parties – and by drawing on food industry experience and assessment expertise – we are able to offer the best hiring solutions.  Contact us today.

According to projections made by the non-partisan Pew Research Center, Hispanics will comprise approximately 29% of the U.S. population by 2050. 

The question is, how will your organization capture its share of this rapidly-growing market?

Over the past few years, research from a number of different organizations, including the Unilever Corporation a TNS study entitled the Hispanic Shopper 360, has critically examined Hispanic shopping behavior.  While the exact statistics vary from study to study, the research as a whole has identified a number of differences in the way Hispanic individuals shop. 

Here are a few recommendations from this research to help food and beverage companies reach this market segment:

• Put your products where they shop.  Hispanic shoppers frequent a wider variety of channels than the total population, and are much less likely than the general market to shop at supercenters.  Convenience stores are especially popular with Hispanic males.
• Use Spanish in your labelling and advertising.  Research has shown that the majority of advertising/labeling Hispanic shoppers notice is in Spanish or bilingual.  In addition, Hispanics show increased brand loyalty to manufacturers who use Spanish in their advertising.
• Key-in on their concern for health and wellness.  Heart disease, children’s health and diabetes rank among Hispanic’s top concerns.  They look for food and beverage products with the phrases such as “100% ,” “fresh,” ”real” and “healthy.”
• Think out of the box.  Hispanics are much more leisurely than the average shopper.  They are considerably more aware of and open to in-store tactics to drive purchases.  Consider novel ways you could use packaging and/or in-store displays to attract the Hispanic shopper’s attention as he browses.  Work with retail partners to brainstorm branding opportunities that encourage browsing and spending more time at retail.

From Brand Managers to Strategic Marketing Consultants, the Kinsa Group can recruit and assess the food & beverage industry professionals your company needs to capitalize on market changes.  Visit our website to learn more.

Help your recruiting service service help you.

Continuous improvement should be a goal of any business relationship – your relationship with your recruiting company is no exception.  Help your recruiting service deliver better results by providing them with frequent, measurable feedback.  By letting them know what they’re doing right, as well as how they can improve, you can make your recruiting even more efficient and cost-effective.

Ask internal staff who interact with your recruiting firm during the hiring process to periodically fill out a simple report card.  It can evaluate quality of fills, ease of working with the recruiting specialist, timeliness of service, etc.  Then, share the feedback with your recruiting firm.  They will use the information to identify opportunities for improvement, to further customize the service they deliver, and to make your job as easy as possible.

Here are a few sample questions to consider:

The Recruiting Firm

1. How well does the recruiting firm understand the food & beverage processing industry?
2. How valuable is the recruiting specialist during the initial phases of the search (e.g., position specification, determining a salary range, developing a recruiting strategy, etc.)?
3. How well does the recruiting firm meet your expectations?
4. How would you rate the recruiting firm’s service, as compared to other firms you’ve used?
5. How would you rate your recruiting specialist (service, industry knowledge, professionalism, etc.)?

The Candidates

1. How well do the candidates referred fit the requirements of the available position?
2. How well qualified are the candidates to work in the food and beverage industry?
3. How would you rate the candidates’ attitudes (i.e., willingness to accept the position offered, professionalism, etc.)?
4. How would you rate the interview-to-hire ratio (number of candidates referred to find the right individual)?

How well are we doing?

Kinsa Group specialists are experts in recruiting for the food & beverage industry.  Our goal is to provide you with the “ideal match” – talent who optimally fits your company’s philosophy and culture.  We want to know what we’re doing right and where we can improve.  Please contact us with your feedback, so we can deliver even better results for your organization.

It’s so hard for you to watch.

One by one, your food & beverage industry colleagues get promoted while you toil away, month after month, in your current position.  You want to wish each of them well, really, but silently you ask yourself, “Why them, and not me?  Do they know something that I don’t?”

Maybe.  If you want to realize your full professional potential, your boss must perceive you as a viable candidate for advancement.  Your hard work and accomplishments are key, obviously, but playing the personal PR game is just as critical to staying visible in your company.  If you’re looking for ways to make yourself more “promotable,” here are some great ideas to get you started:

1. Assess where you are and where you want to be.  Before you identify specific ways to promote yourself, you need to conduct an honest appraisal of your job, your professional strengths and your goals (if you have a good boss, he may even help you with this exercise).  Take the time to write down:
   –Your current job description
   –Your key strengths, skills and accomplishments
   –A description of the job you want, including the skills and experience it requires
2. Identify gaps between where you are and where you want to be.  Do you need to build your knowledge base?  Develop better management skills?  Learn a new software program?  Conducting this professional inventory will help you understand your strengths and weaknesses, and create a roadmap for where you want to go.
3. Seize every opportunity to learn.  Stay on top of new trends in your segment of the food and beverage industry to increase your knowledge and skills in areas critical to your organization.  If you want to be promoted to a specific position, find out everything you can about that job.  Read, take classes or inquire about shadowing opportunities to prepare yourself for stepping into a new role when the opportunity arises.
4. Make friends with higher-ups.  Establish rapport and cultivate good relationships with your boss and his colleagues.  When you attend company gatherings or fundraisers, do more than make an appearance.  Talk with people throughout the company, not just within your team or department. 
5. Create a portfolio.  Keep track of your professional accomplishments and contributions by assembling a portfolio that showcases your skills and experience.  When it comes time to make your case for a promotion (with either your company or a competitor’s), your portfolio will prove an invaluable tool.
6. Brag the right way.  When it comes to getting promoted, “who knows you” is often as important as “who you know.”  So do what you can to get onto key executives’ radar screens, without coming across as a braggart:
   –Accept credit graciously.  Instead of shrugging a compliment off, try saying, “Thank you.  I’m really glad my hard work paid off.”
   –E-mail your boss a brief weekly status report, outlining your major accomplishments and upcoming projects.
   –Volunteer to draft your team’s memos to department heads.
   –Present your group’s milestones at the next business planning meeting.
7. Be patient.  Promotions are not always available when you want them.  Sometimes, you have to stick with a company a little longer to get the promotion you deserve.  If you’re working for a good company, keep your eye on the prize and stick it out a little longer.

Here are a few more great tips to help you get the promotion you deserve.

If you’re in the market for a new job, or are just curious about what kind of food and beverage are available right now, please call us today.  As national recruiters specializing in the food & beverage industry, Kinsa Group offers a variety of excellent career opportunities.

These days, competition for positions in the food and beverage industry is fierce.  With a greater number of candidates vying for fewer openings, you may find yourself having to say “No” more often.  Needless to say, writing rejection letters can be an unpleasant and stressful part of the hiring process.

But even when you can’t offer a job applicant the position, you can still end the interview process on a positive note.  Here are some quick tips for writing candidate rejection letters in a constructive way, to build good will with candidates and position your company as an employer of choice:

• Send out the rejection letter promptly.  If you’re certain you will not be hiring the individual, let him know that he was not selected as soon as possible.  Even when the news is bad, your timely follow-up will convey a high level of professionalism.
• Always use formal company letterhead for a rejection letter and never handwrite it.
• Address your candidate by name.  Further customize the letter with the position for which he applied, as well as a supportive comment about the applicant’s qualifications, experience or enthusiasm.  Although a rejection letter is basically a form letter, your candidate shouldn’t feel as though it is.
• Be direct, but gracious.  Make it clear that there were other candidates more qualified for the job, but do so in a respectful way.
• When appropriate, encourage further action.  If the candidate is a good culture fit, and may be qualified for other openings with your company, say so.  Encourage him to stay in touch and apply again.
• Always end on a positive note.  Thank the candidate for applying and interviewing.  Wish him good luck in his career development.  Remember, this may be the final impression this individual has of your company – make sure it’s a favorable one.
• Close the letter formally with “Sincerely,” or “Best wishes,” and sign your name.

Don’t want to write rejection letters? 

Call Kinsa national food and beverage industry recruiters with your professional placement needs.  We’ll handle every step of the process – from recruiting to assessment and initial interviews - and only present you with the most qualified candidates.  If you decide not to hire an individual we refer, just let us know and we’ll take care of the rest.

This fall, the Department of Health and Human Services (HHS) and the Department of Agriculture (USDA) will jointly publish new Dietary Guidelines for Americans.  The guidelines are revised every five years by a panel of scientific experts and serve as the basis for federal food and nutrition programs.  Additionally, they are considered “authoritative advice” for Americans on dietary habits that will promote good health and reduce the risk of major chronic diseases.

So what will the guidelines likely recommend?

• Reduced salt consumption.  Linked to hypertension, heart disease and other health problems, salt has become a primary governmental target in recent years.  Although most major food companies have already substantially lowered sodium in their product lines, the question is still at the back of my mind - will the feds begin to actually ration this ingredient?
• Reduced use of sweeteners.  Ingredients like high fructose corn syrup have been linked to now-epidemic obesity in our population.  Our government is waging war on these sweeteners.  In 2009, President Obama alluded to soda taxes as one way to battle obesity – essentially making soda the “new tobacco.”  California and Washington already have huge “sin taxes” on soft drinks.  And even though over half of Americans oppose them, several other states have put these taxes on the legislative table.  What’s next?
• New label regulations and advertising bans.  The people have spoken, and they want change.  In a recent survey by Food Minds, 86% of respondents were in favor of the overhaul on food and front-of-label packaging that lists calories and beneficial nutrients.  Nearly three quarters of respondents support government-sponsored educational program to help Americans understand the difference between “good” foods and ” bad” foods.  Additionally, over half of the respondents would support the government banning of advertising “unhealthy” foods to children.

Bottom line, our government is attempting to play an increasingly larger role in determining what we put in our bodies.  Individual choice and responsibility are under fire.  And, unfortunately, the food industry – despite best efforts to provide safe, nutritious food at affordable prices – is under tremendous pressure to do even more.

Kinsa Group can help you prepare for the changes coming to the food & beverage industry.  As recruiters specializing in the food & beverage industry, we can provide quick access to the top Research and Development specialists your organization needs.

The time and costs associated with recruiting, screening, interviewing, evaluating and hiring employees are significant.  So why do it on your own?  A recruitment services firm can provide quick and cost-effective access to the talented professionals you need:

• Position Specification and Search Strategy Development.  Before starting a search, a professional recruitment firm will help you precisely define what type of individual you are looking for (skills, experience, traits, etc.), and identify the most expedient and cost-effective ways to find that candidate.  A quicker, more targeted search improves hiring success while reducing the cost of vacancy in the position.
• Recruiting.  A recruitment firm executes a comprehensive search strategy on your behalf, including advertising, database searches, cold-calls to target companies, social networking and generating referrals.  A recruitment firm with industry specialization, such as Kinsa Group, can leverage its experience, industry contacts and recruiting economies of scale to produce results faster.
• Assessing and Evaluating.  By working with a search firm, you save your HR department the time and expense associated with screening résumés, arranging and conducting initial interviews, and checking candidate references.  This frees your internal staff to focus on other key priorities.
• Guarantees.  To help ensure hiring success, many recruiting firms offer placement guarantees.
• Outsourcing.  Some recruiting firms, such as Kinsa Group, can act as your company’s internal recruitment function for a portion or all of your jobs – handling the entire recruiting / hiring process from job profiling through the on-boarding of the new hire, including staff, technology, method and reporting.   Known as Recruitment Process Outsourcing, this service improves your company’s time to hire, increases the quality of the candidate pool, provides verifiable metrics, reduces cost and improves governmental compliance.  RPO changes fixed investment costs into variable costs that can vary with fluctuation in recruitment activity.

Kinsa Group – A Better Way to Hire Food and Beverage Industry Professionals

Hiring on your own can be an expensive, time-consuming and frustrating process – so don’t do it alone.  Contact Kinsa today.  Using our unique recruiting process, our dynamic staff of skilled recruiting professionals will make your next hire a success.

Have you ever noticed that some people always seem to end up climbing the career ladder faster than everyone else?  While it could be because Mom or Dad is the boss, more than likely it’s because they work hard and follow these five tips:

• Always display a positive attitude.
  Your attitude can be a powerful self-fulfilling prophecy.  If you have a negative attitude, 9 times out of 10 you will fail.  But, if you bring a positive attitude and display confidence, strength, and determination, you WILL be successful.
• Stay educated.
  The best way to ensure success is to stay one step ahead. Research your industry. Know what’s happening and what the experts say will happen. Look for trends. When you find them, start to train yourself in these areas. Knowledge is power.
• Create a personal elevator pitch.
  First impressions mean a lot.  If you only had 30 seconds to convince someone you were a hard-worker and a leader, what would you say and do?  Plan this ahead of time; you never know when it will be needed.
• Learn to network.
  Unfortunately sometimes it’s not what you know, but who you know (at least to begin with).  Learn to network. You can even network within your own company. Invite co-workers to lunch. Take the time to walk by someone’s office to say hello. And actively seek out opportunities to network outside of work by joining organizations, groups, etc.  You start by seeking out your local chamber of commerce to learn of upcoming events.
• Be open to new opportunities.
  Read trade publications. Listen to people in your network.  When a new opportunity presents itself, don’t sit back and wait.  Take the initiative to inquire more–and don’t be shy!

And speaking of new opportunities, if you’re in the market for a new job or just curious about what is out there, please call us today.  As national recruiters specializing in the food & beverage industry, Kinsa Group offers a variety of excellent career opportunities.

The results are in for FoodProcessing.com’s Fourth Annual Salary & Job Satisfaction Survey of over 1,600 professionals in the food and beverage industry. 

Here are some of the survey’s key findings:

• The average pay in the food & beverage industry declined by 6.3% over the past 12 months to $93,537 – the lowest average since the survey started in 2007.
• With the exception of Plant Operations, every job category tracked showed a drop in salary.
• Marketing and Sales people faced a 19% pay cut, dropping from a six-figure salary in 2009 to $84,726.
• 60% of respondents said they get a raise every year, down from 65% in 2009.
• Average hours worked per week went up 23 minutes from last year to 47.5 hours.

The survey results also contain plenty of respondent comments – both positive and negative – which describe professionals’ overall level of job satisfaction.

To find out more about salary trends in the food and beverage processing industry, or to locate the ideal candidate for an opening in your organization, contact Kinsa Group today.

Today’s food supply chains are undeniably complex.  And in recent years, factors such as manufacturing efficiency improvements, increased product diversity and sheer volume have contributed to an increased risk for large scale food safety incidents, which can reach across countries and even continental boundaries.

I recently read a fantastic whitepaper entitled “Ensuring Food Safety and Brand Protection Through Supply Chain Traceability” which covers, among other things, the importance of developing an automated approach to traceability to ensure food safety. 

Here are a few of the whitepaper’s guidelines for food processors to implement effective product traceability practices:

• define and apply consistent product and process standards across facilties and departments;
• document all supply chain activities that involve the handling, processing and storage of food products, ingredients, packaging, processing equipment, etc.;
• implement a system that facilitates transparent, rapid and complete ”source to sale” auditability;
• consistently collect activity reporting information, and be able to quickly retrieve quality information after-the-fact for up to two years after a product is sold;
• create processes that fit well with existing supply chain business operations.

When it comes to ensuring the success of your food safety and traceability initiatives, having the right professionals on your team can make all the difference.  Kinsa is here to help.  We can deliver the talented food and beverage professionals your business needs.  Contact us today.