Kinsa Group Blog

If you’ve watched the news lately, or followed the markets, you’ve probably found the economic data as puzzling and disconcerting as I have.  Up one day, way down the next.  One economic analyst talks about a slow recovery, the other warns us of the next recession.  The roller coaster we’re on isn’t showing any signs of smoothing out, thus leaving companies – and employees – wondering what’s next.

The honest answer is that nobody knows.  And for the people who work in your organization, that may be the most stressful part.  Uncertainty breeds fear.  And fear breeds discontent.  When people are unsure of their futures, they fill their minds (and waste their time) with irrational fears and “what ifs.”

During hard times, companies rely on their employees to help pull them through.  But unfortunately, that’s precisely when top performers are most likely to quit.  Watching others get laid off, chronic overwork and nagging uncertainty can all drive your best people out the door.

When your staff is worried, it’s up to you to control the outcome.  Now is the time to motivate, retain and even re-recruit your top employees, using the following ideas:

• Be honest. When times are tough, there’s a natural tendency to buckle down, work harder and avoid others.  This is a deadly mistake.  Without good information from you, your employees will draw their own (possible incorrect) conclusions.  In general, it’s far better to be forthcoming – even about bad news – than to withhold information.
• Involve top performers in developing solutions. Talk about the problems facing your organization and challenge your best employees to help create the solutions.  With a vested interest in the company’s success, and control over the ways problems are tackled, your staff will be more likely to stay through difficult times.
• Invest in one-to-one management. Layoffs, customer attrition and other sources of bad news tend to create a turbulent workplace.  Calm the waters by scheduling one-on-ones with each of your key team members.  Review the improvement plans being enacted, as well as the challenges and opportunities ahead.  Outline clear expectations for each employee’s performance and the outcome that will occur if that performance is achieved.  If layoffs are likely, clearly delineate the situation that will trigger the cuts and what must occur to avoid them.
• Offer market pay. While this may not be the ideal time to consider increasing personnel expenses, don’t short-change yourself by under-compensating your staff.  Evaluate your pay and benefits package to ensure it’s competitive.  While money alone typically won’t drive high performance, a compensation package that is perceived as being unfair will create resentment – and drive employees out the door.
• Actively re-recruit top performers. Your company surely invests in marketing to existing clients.  Why?  Because it costs five times more to get a new customer than to retain an existing one.  The same is true of employees.  Top performers are incredibly expensive to replace.  Rather than take chances, be proactive about keeping them satisfied.
  Ask your employees to help keep the team together, by identifying those they feel are at risk of leaving.  Tell your employees how much you value them – regularly.  Find out what frustrates your best employees and develop ways to alleviate the sources.  Help top performers define career paths within your organization.  Bottom line, do whatever you can to keep your best and brightest inspired to continue working for you.

During times of crisis and uncertainty, true leaders emerge.  Get out of your office and go invest in your biggest asset – your people.  Let them know that they are more than just survivors; they are the champions who will create your company’s future success.

Contact Kinsa today to find out how our 8-Step Recruiting Process for food & beverage executives and professionals can deliver the high performers you need to thrive in this tough economy.

American employers are faced with a difficult balancing act – attracting new talent, while also holding onto experienced workers.  Achieving this balance is driving employers to create financial benefit plans that appeal to workers of all ages.

According to Bank of America Merrill Lynch’s Workforce Benefits Report (published April, 2011):

• 94 percent of 650 C-level executives surveyed recognize the importance of retaining older employees and the knowledge they possess;
• 98 percent point to the need for younger workers.

To attract and retain these key segments of the workforce:

• 50 percent of those surveyed offer customized work schedules;
• 33 percent provide retirement income and health care education programs;
• 32 percent offer continuing education and development opportunities;
• 22 percent give employees the opportunity to work remotely;
• 21 percent offer extended benefits to older employees.

According to Andy Sieg, head of Retirement Services for Bank of America Merrill Lynch, “Longer life expectancies and baby boomers’ desire or need to keep working are leading to an aging population of American employees that will require more age-friendly workplaces and benefit plans designed to meet the unique needs of multiple generations.”

Employers also feel an increased sense of responsibility for the financial well-being of their employees:

• 59 percent of employers feel greater responsibility to help employees meet financial goals;
• 53 percent feel that responsibility includes providing both financial benefit plans as well as access to financial education and advice.

“If there is one silver lining of the recession it’s this increased sense of responsibility,” says Stephen Ulian, head of institutional retirement and benefit solutions at Bank of America.  As a result, employers are offering a broader range of financial education programs and tools, although getting employees to take full advantage of them remains a challenge.

Kinsa Group – Your Food & Beverage Recruiting Partner

Finding the perfect candidates for your organization requires experience, in-depth industry knowledge and state-of-the-art recruiting and assessment technology.  Kinsa Group combines all of these, including a comprehensive 8-Step Recruiting Process to ensure the success of your next hire.  Partner with Kinsa today and connect with the industry’s top food & beverage executives and professionals.

Like most things in life, you’ll get out of your job search what you put into it.  Those who work harder, have a positive attitude, persevere and go the extra mile are more likely to get what they want – period.

If you have the commitment to work hard, but need direction for your efforts, here are seven things you can do to take charge of your job search today:

1.  Treat your job search like a job. If you are not currently employed, you have a great advantage – time.  Make finding a food & beverage job your full-time job.  Get up in the morning and get dressed, review your goals, create a to-do list when you settle into your office and try to maintain your diligent work habits.

2.  Clarify your self-knowledge and your goals. Do you know exactly what you have to offer an employer?  Do you know exactly what type of career opportunity you want?  Take the time to write down your specific skills, strengths, accomplishments and career goals.  If you know what you want, and what you bring to the table, it’s infinitely easier to focus your efforts, identify potential employers and find the job you want.

3.  Conduct informational interviews. Informational interviews can provide you with invaluable visibility, information and job interview practice.  Conducted properly they can help you:

• expand your professional network;
• set yourself apart from the crowd in a competitive job market;
• gain insider feedback on potential hiring opportunities.

4.  Develop your network. Often in a job search, it’s not just what you know, it’s who you know.  Be proactive in developing relationships (both in-person and via social media) with people who are doing the kind of work that you want to do.  Identify individuals in food & beverage companies, industry organizations and professional associations who can provide insight into their employment needs.  Identify faculty, friends, business associates and relatives who can assist you with your job search.  Tell everyone you know that you’re looking for a job and ask them to refer you to potential employers.

5.  Get more organized. Place all of your job search materials, including: research on potential employers; listings of job postings to which you’ve responded; resume versions and cover letters; recruiters with whom you’re working; network lists, etc.  Use this binder to track your progress, plan follow-up, develop daily to-do lists or record other important information.

6.  Find a mentor. If you don’t have a trusted advisor who can help guide your job search efforts, you should get one.  To select a mentor, choose someone you know who:  has earned your respect; is successful in his or her career; will provide honest and effective feedback; will take an interest in your professional development; will support you in your career progression.  Meet with this person regularly to solicit advice, share your ups and downs, and get the feedback and support you need to keep going.

7.  Work with leading food & beverage executive recruiters. The Kinsa Group matches professionals and executives like you with top food & beverage employers nationwide.  We are pleased to offer a new FREE job seeker resource called Kinsa CareerEdge.  Whether you are involved in a current food & beverage job search, looking to advance in your career, or transitioning into a new career, Kinsa CareerEdge provides amazing tools and resources to guide and support you through the entire process:

• FREE Assessment Tools
• Access to over 1,000 Job Boards on ONE site
• A FREE Resume Builder and Career Advisor
• Information on Educational Opportunities
• FREE Weekly Teleconference Calls on “Hot Topics”
• A Resource Library filled with Audios, Videos and Articles
• Access to 100 FREE Resume Cards for Networking

Our goal is to make your job search more efficient and productive.  Register now and see the benefits of Kinsa CareerEdge yourself!

It’s like a bad dream.

You’re in an interview, dressed to impress and feeling totally in control of the situation, when the unthinkable happens – the interviewer asks a question that completely stumps you: 

“If you could have dinner with anyone from history, whom would it be and why?”

“Why is a manhole cover round?”

“Which fictional character would you say best describes you?”

If just reading these questions makes beads of sweat pop out on your forehead, you’re not alone.  In an interview situation, most of us would be stopped in our tracks by off-the-wall questions like these.  But that’s the point:  interviewers ask odd questions intentionally, to see how well job candidates thinks on their feet and respond to stress.

Because unusual interview questions can be about virutally any topic, they’re nearly impossible to prepare for.  Still, here are a few quick tips to help you handle them more effectively:

• Keep your composure.  The question was meant to throw you off your game – so don’t let it rattle you.  Keep your face neutral and recognize that this is the wacky question you’ve been anticipating.
• Take your time.  Smile, take a deep breath and avoid the temptation to blurt out an answer.  Don’t panic – if you have to take a moment to gather your thoughts, it merely demonstrates that you think carefully through a situation before responding.
• Relax.  When it comes to unusual interview questions, your answer is not as important as how you handle the situation.  In fact, most don’t have right or wrong answers.  So take the pressure off yourself.  You don’t have to be brilliant, you just need to answer honestly.

If you’d like some practice answering off-the-wall questions, consider the following popular ones:

• If you could be any character in fiction, whom would you be?
• If you had only six months left to live, what would you do with the time?
• If someone wrote a biography about you, what do you think the title should be?
• If you were a _________ (insert:  car, animal, salad dressing – you get the picture), what kind would you be and why?
• If you won $50 million in the lottery, what would you do with the money?
• How would you rate me as an interviewer?

Seeking a Job in the Food and Beverage Industry?

Register with Kinsa today.  Our team of food & beverage industry recruiting professionals will listen to your needs, match you with a perfect career opportunity, and then prepare you to ace the interview.  Click here to learn more about our unique services for food marketing, food production, food scientist, food safety, research & development and executive management professionals.