For years consumers sought drinks laden with ingredients like caffeine, taurine, electrolytes and herbs to give them the extra energy boost they craved.  But lately, manufacturers have introduced several non-alcoholic concoctions that promise just the opposite – they help you unwind.

Today, it seems it’s not enough for a drink to simply quench your thirst.  Manufacturers are responding to consumers’ demands for beverages that take them to new extremes.  Red Bull was one of the first drinks to gain notoriety for extreme energy.  Now a host of relaxation drinks, with names like Mary Jane’s, Dream Water and Lazy Cakes, are pushing the limits at the opposite end of the energy spectrum.

But do relaxation drinks deliver on their claims, and more importantly, are they safe?

Several recent articles, including one posted on CNN.com, focus on rising concerns about new (and sometimes untested) anti-energy drinks.  Sold on college campuses and in grocery and convenience stores, this breed of beverage is being marketed to younger adults, soccer moms and busy professionals.

According to the CNN.com article, Ronald Peters, associate professor at the University of Texas Health Science Center at Houston, likens anti-energy drinks to street drug concoctions (laced with codeine cough syrup) urban youths have been mixing up on their own for years.  In the article, Peters called the marketing of commercialized anti-energy drinks “one of the worst things I’ve ever seen with corporate immorality.”

On the other side of the coin, Tim Barham, president of Frontier Beverage, said Unwind (his company’s anti-energy drink) is not “associated in the same realm at all” with the cough syrup mixtures.  He and other beverage makers say that their products are safe and that they are a positive alternative to drugs and alcohol.

So what’s in these drinks?  Manufacturers help consumers chill out with a variety of ingredients, including:

• passion flower
• kava
• valerian root
• melatonin
• rose hips
• GABA

An NPR.com article states that research on most of the herbal supplements going into relaxation drinks is spotty and inconclusive.  Herbs can’t be patented and the FDA doesn’t require companies to standardize ingredients or even back-up their claims with research, so there is ultimately no financial or legal incentive for manufacturers to scientifically test their products.

According to New York-based food and drug attorney Marc Ullman, “The relaxation product category is a category that’s looking for trouble.”  He recently told FoodNavigator-USA.com that relaxation beverage makers may face particular problems in light of the FDA’s draft guidance on distinguishing dietary supplements from beverages.

As consumer demand skyrockets and manufacturers continue to blur the distinction between drinks and supplements, we’re likely to hear much more on the topic.  What’s your take?  Please leave your comments below.

Kinsa Group – Your Food & Beverage Industry Recruiter

For over 25 years, The Kinsa Group has delivered the high performing food & beverage industry professionals your company needs to compete in today’s competitive and rapidly changing marketplace.  Simply put, food and beverage recruiting and assessment is all we do.  Contact us today to learn more.

If you have the commitment to work hard, but need direction for your efforts, here are seven things you can do to take charge of your job search today:

1.  Treat your job search like a job. If you are not currently employed, you have a great advantage – time.  Make finding a food & beverage job your full-time job.  Get up in the morning and get dressed, review your goals, create a to-do list when you settle into your office and try to maintain your diligent work habits.

2.  Clarify your self-knowledge and your goals. Do you know exactly what you have to offer an employer?  Do you know exactly what type of career opportunity you want?  Take the time to write down your specific skills, strengths, accomplishments and career goals.  If you know what you want, and what you bring to the table, it’s infinitely easier to focus your efforts, identify potential employers and find the job you want.

3.  Conduct informational interviews. Informational interviews can provide you with invaluable visibility, information and job interview practice.  Conducted properly they can help you:

• expand your professional network;
• set yourself apart from the crowd in a competitive job market;
• gain insider feedback on potential hiring opportunities.

4.  Develop your network. Often in a job search, it’s not just what you know, it’s who you know.  Be proactive in developing relationships (both in-person and via social media) with people who are doing the kind of work that you want to do.  Identify individuals in food & beverage companies, industry organizations and professional associations who can provide insight into their employment needs.  Identify faculty, friends, business associates and relatives who can assist you with your job search.  Tell everyone you know that you’re looking for a job and ask them to refer you to potential employers.

5.  Get more organized. Place all of your job search materials, including: research on potential employers; listings of job postings to which you’ve responded; resume versions and cover letters; recruiters with whom you’re working; network lists, etc.  Use this binder to track your progress, plan follow-up, develop daily to-do lists or record other important information.

6.  Find a mentor. If you don’t have a trusted advisor who can help guide your job search efforts, you should get one.  To select a mentor, choose someone you know who:  has earned your respect; is successful in his or her career; will provide honest and effective feedback; will take an interest in your professional development; will support you in your career progression.  Meet with this person regularly to solicit advice, share your ups and downs, and get the feedback and support you need to keep going.

7.  Work with leading food & beverage executive recruiters. The Kinsa Group matches professionals and executives like you with top food & beverage employers nationwide.  We are pleased to offer a new FREE job seeker resource called Kinsa CareerEdge.  Whether you are involved in a current food & beverage job search, looking to advance in your career, or transitioning into a new career, Kinsa CareerEdge provides amazing tools and resources to guide and support you through the entire process:

• FREE Assessment Tools
• Access to over 1,000 Job Boards on ONE site
• A FREE Resume Builder and Career Advisor
• Information on Educational Opportunities
• FREE Weekly Teleconference Calls on “Hot Topics”
• A Resource Library filled with Audios, Videos and Articles
• Access to 100 FREE Resume Cards for Networking

Our goal is to make your job search more efficient and productive.  Register now and see the benefits of Kinsa CareerEdge yourself!

National Accounts Manager – Food Service

Rapidly growing Midwest food manufacturer in a hot niche is looking for double-digit growth over the next three years.  They have the capacity to do this in both their bakery and sauces lines of business, and want to continue to grow their meat business as well.  To facilitate this growth, they have created a new position for a National Accounts Manager to call on major Foodservice National Accounts like Panera, Subway and other similar delis, etc.

Job responsibilities:

Grow National Account Business at least $2 to $10 million in one year.  The ideal candidate must have the wherewithal to design and execute the sales strategy to achieve this growth.  The National Accounts Manager will collaborate with resources at headquarters including Marketing, R&D and Supply Chain for materials, planning, forecasting, etc.

Ideal candidates will possess the following:

• Bachelor’s Degree with 5 to 10 years of food sales experience.
• National Sales Management experience.  Client is looking for a subject matter expert, who can overcome objections and close the sale successfully.
• Team leadership skills, with the capacity to manage a sales team or brokers / distributors.  Should have managed a team or brokers / distributors in the past.
• An established track record of growing national accounts to $10 million a year.
• Active leadership experience developing a Sales Strategy.
• Bakery business experience a plus.  Meat also preferred.

Discover more about this National Accounts Manager – Food Service including salary range.

And to search our comprehensive list of Food and Beverage Industry Jobs please visit www.Kinsa.com.

• Even if you’re currently employed, you never know when an attractive job opening may present itself.  A current résumé can help you capitalize on an unexpected opportunity – before someone else has the chance.
• Over time, your important achievements and contributions may be forgotten.  Regular updating ensures that critical, measurable accomplishments are accurately recorded.
• In many cases, your résumé creates a first and lasting impression on a potential employer.  Make sure it’s a good one.  By periodically reviewing and honing your résumé, you can create a more powerful marketing tool that accurately and favorably represents you as a professional.

Use these tips to make your résumé update simple and comprehensive:

1. Review personal information (address, e-mail, LinkedIn URL, etc.) to ensure everything is up-to-date.
2. Review your oldest job.  If it’s no longer relevant, and you have at least 10 years of documented work history without it, remove it.
3. Update your responsibilities and accomplishments.  Consider the following:  special projects; new expertise developed or job responsibilities awarded; knowledge or skills enhancement from special training or professional development; awards or other recognition; challenges you faced and solutions developed; measurable results you helped achieved (e.g., eliminating process inefficiencies, increasing productivity or sales, improving staffing or operational performance, etc.).
4. Revist your objective statement.  If it is not in line with your current career aspirations, rewrite it.  The statement can be general, but should show some direction toward the field in which you want to work.
5. Reevaluate your references.  Verify that these individuals still work where you have noted and that contact information for each is correct.  If you have developed new contacts who can attest to your recent achievements or heightened responsibility, consider replacing them with outdated references.
6. Update your résumé format.  Check online sample résumés to see if yours looks outdated and revise accordingly.  Additionally, you should create an electronic version of your résumé if you don’t already have one.
7. Proofread everything.  Sloppy spelling, grammar and punctuation may take you out of the running immediately.  If you’re not proficient in proofreading, ask a trusted friend or associate to help.

Looking for a better career opportunity in the food & beverage industry?  Give us a call.  The Kinsa Group has a wide variety of food & beverage industry career opportunities – from food science to plant operations to executive management.